Privacy Policy

Effective date: 21 August 2026

aLADy respects your privacy. This policy explains how we collect, use, disclose and protect personal data when you visit aladyshop.com, create an account, place an order or contact us.

Information We Collect

We may collect your name, email address, telephone number, billing and shipping addresses, account details, order history, product preferences, customer-service messages, marketing preferences, transaction status, IP address, device and browser information, cookies and website activity. Payment details are processed by our payment service providers; we generally receive transaction confirmations rather than your full card details.

How We Use Your Information

To process payments, fulfil and deliver orders, and provide customer support.
To create and manage your account.
To prevent fraud, protect our website and enforce our terms.
To comply with legal, tax, accounting and regulatory obligations.
To analyse and improve our products, services and website.
To send promotional emails only where you have consented or where otherwise permitted by law.

Sharing of Information

We may share necessary information with trusted service providers such as WooCommerce, website hosting and IT providers, payment processors, fulfilment partners, delivery carriers, email providers, analytics providers and professional advisers. We may also disclose information where required by law or to protect legal rights. We do not sell your personal data.

International Transfers

Because we serve international customers and use service providers in different countries, your information may be transferred and processed outside Hong Kong. We take reasonable steps to require appropriate protection of personal data.

Cookies

We use essential cookies for functions such as the shopping cart, checkout, account login and security. We may also use preference, analytics or marketing cookies where enabled. You can control cookies through your browser settings, although disabling essential cookies may affect website functions.

Data Retention and Security

We keep personal data only for as long as reasonably necessary for the purposes described above, including legal, accounting and dispute-resolution requirements. We use reasonable administrative and technical safeguards, but no internet transmission or storage system is completely secure.

Marketing Choices

Promotional emails are sent only with the required consent. You may unsubscribe at any time using the link in an email or by contacting marketing@aladyshop.com. Opting out of marketing does not stop essential order or service messages.

Access and Correction

Subject to applicable law, you may request access to or correction of your personal data, or withdraw a marketing consent, by contacting us. We may need to verify your identity before responding.

Children

Our website is not intended for children under 18, and we do not knowingly collect personal data from children without appropriate consent.

Changes to This Policy

We may update this policy from time to time. The updated version will be posted on this page with a revised effective date.

Contact Us

Privacy and order enquiries: sales@aladyshop.com
Marketing enquiries and opt-outs: marketing@aladyshop.com